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Why use email marketing?
- Ability to distribute information via email to a large and specific audience of customers
- Low cost per email sent
- Ability to calculate Return On Investment (ROI)
- Short delivery time of email (seconds or minutes) compared to regular mail
- Traceability to determine who has opened the email
- Direct marketing; emails are sent directly to potential customers
- Potential to reach substantial numbers of people
- It is a green form of marketing as it is paper free
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